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Our Ingredient Index

A

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Purpose in Formula: Thickener

Say hello to our secret formula whisperer – acrylates/C10-30 Alkyl Acrylate Crosspolymer! This tongue-twisting ingredient may have a long and painful name, but its superpowers are well-established in the cosmetics world. It’s the glue that holds our formula together, giving it a silky and smooth texture that will have your skin feeling like a million bucks. So, let’s give a round of applause to science for giving us this magical ingredient – it may be a mouthful to say, but it’s definitely a joy to use!

Algae Extract

Purpose in Formula: Humectant

Let’s give a warm welcome to our slimy but sensational friend – algae! Don’t let its slimy texture fool you – this powerhouse ingredient is here to save the day by locking in all the moisture and keeping your skin hydrated and happy. So go ahead, slather on that algae-infused goodness and get ready for a plump and juicy skin sensation that’s nothing short of a miracle. And the best part? You’ll be left with a matte finish that’s so smooth, it’ll have you feeling like a baby dolphin gliding through the ocean waves!

Allantoin

Purpose in Formula: Skin repairing

Get ready to fall in love with Mother Nature’s secret weapon – allantoin! This magical ingredient is found in all sorts of plants, from sugar beets to chamomile, and it’s here to give your skin the ultimate hydration boost. It’s gentle, non-irritating, and perfect for delicate areas of your face. Allantoin is like a soothing hug for your skin – it’ll leave you feeling calm, cool, and collected, with a moisturized glow that’s out of this world. So let’s give a shout-out to all the amazing plants out there for sharing their allantoin goodness with us – we couldn’t do it without you

Aloe Barbadensis Leaf Juice

Purpose in Formula: Skin soothing and repairing

Let’s all give a round of applause to our BFF in the skincare world – aloe! This trusty friend is always there when we need it, providing us with a never-ending supply of moisture, healing power, and soothing goodness. Aloe is like the best friend you never knew you needed – it’s always there to lend a helping hand and make your skin feel like a million bucks. So let’s all take a moment to thank aloe for being the ultimate skincare wingman – we all need more friends like aloe in our lives!

Ammonium Polyacryloyldimethyl Taurate

Purpose in Formula: Thickener, Emulsifier

Introducing our multi-talented ingredient with a seriously intimidating name – Ammonium Polyacryloyldimethyl Taurate! This superhero ingredient not only structures our formula, but it also gives your skin a soft and velvety matte finish that’s simply out of this world. And the best part? It has a stellar safety rating, so you can use it with confidence knowing that it’s totally on your side.

Avena Sativa (Oat) Meal Extract

Purpose in Formula: Anti-aging

Move over, dairy milk – there’s a new milk in town, and it’s taking the skincare world by storm! Introducing oat milk – the gentle yet powerful ingredient that’s here to save the day for your delicate eye area. Not only is it a top-notch antioxidant that repairs and protects your skin from all the daily wear and tear (thanks, UV radiation and pollution!), but it also works some serious magic when it comes to reducing pigmentation, fine lines, and wrinkles. Oat milk is like a superhero cape for your eyes – it’ll keep them glowing and looking their best, no matter what the day throws your way. So let’s all raise a glass of oat milk – cheers to keeping our eyes looking bright and beautiful!

B

Bakuchiol

Purpose in Formula: Anti-aging, Anti-inflammatory

Step aside, retinol – there’s a new wonder of the world, and its name is Bakuchiol! This natural ingredient is like the cool and trendy cousin of retinol – it works through the same receptors, but without any of the redness or irritation that comes along with traditional retinol. Bakuchiol is the ultimate natural retinol alternative, and studies have shown that it’s just as effective (if not more so!) than its outdated cousin. So if you’re ready to ditch the old and embrace the new, hop on board the Bakuchiol train – retinol is so last year, darling!

Butylene Glycol

Purpose in Formula: Humectant

Say hello to our little friend, butylene glycol! This superstar ingredient not only draws moisture to your skin like a magnet, but it also acts as a protective shield to keep all that moisture in! It’s like a cozy blanket for your skin – but instead of keeping you warm, it keeps you hydrated and glowing. So don’t let the name scare you off – embrace the power of butylene glycol and let it work its magic on your skin!

Butyrospermum Parkii (Shea) Butter

Purpose in Formula: Emollient

Introducing the MVP of moisturizing: shea butter! This superstar ingredient is like a hug in a jar – it softens, protects, and hydrates your skin with a variety of rich and nourishing fatty acids. And not only does shea butter make your skin feel like a million bucks, but it also gives your favorite formulas a luxurious and rich texture that’ll have you feeling like royalty. So go ahead, treat yourself to some shea butter goodness – your skin (and your inner queen) will thank you for it!

C

C13-15 Alkane

Purpose in Formula: Emollient

C13-15 Alkane softens, protects and conditions but with a much lighter and dry feeling than other emollients. This ingredient is made from the fermentation of sustainable, renewable sugar cane – so not only is it good for your skin, but it’s also good for the planet! It’s like a sweet treat for your skin and your eco-consciousness. So go ahead and indulge in some C13-15 Alkane goodness – your skin (and Mother Nature) will thank you for it! Mmmm, sweet!

C9-12 Alkane

Purpose in Formula: Emollient

Say hello to c9-12 Alkane, a coconut derived ingredient that’s here to give your skin a tropical vacation! This emollient is like a beach party for your face – it moisturizes, softens, and leaves your skin glowing like a freshly bronzed goddess. This little ingredient packs a big punch, and will have you feeling like you just came back from a luxurious island getaway. So go ahead, lather on some c9-12 Alkane and let the good vibes (and great skin) roll!

Caffeine

Purpose in Formula: Skin firming

Good morning sleepyhead! You know who else needs a shot of espresso besides you? Your tired, puffy eyes! Yup, you heard that right. This magical ingredient can work wonders on your delicate eye area. It’s like a double espresso shot for your skin! How does it work, you ask? Well, it contains caffeine that helps to tighten up the blood vessels and reduce inflammation, leaving you looking fresh and perky in no time. Say goodbye to the “I just woke up” look and hello to bright, refreshed eyes!

Camellia Sinensis Leaf Extract

Purpose in Formula: Anti-aging

Bzzz, bzzz, the bees have spoken! Camellia flower is the bee’s knees when it comes to hydrating and nourishing your skin. Packed with oleic fatty acids, Vitamin E, and other good-for-you elements, it leaves your skin feeling as soft as a petal. Plus, it’s a chameleon ingredient that works for all skin types – whether you’re dry, sensitive, acne-prone, or rocking a mature look. No greasy finish, just happy, healthy skin.

Cannabis Sativa (Hemp) Seed Oil

Purpose in Formula: Emollient

Hemp oil isn’t just for hippies anymore! This oil is the real deal when it comes to skin care. It’s like a superhero in a bottle, fighting off dryness, flakes, and itchy skin with its powerful rejuvenating properties. And the best part? It won’t clog those precious pores, so you can breathe easy knowing your skin can breathe too. And let’s not forget about the dynamic duo it creates with our prebiotic inulin, restoring your skin barrier and keeping it hydrated for a healthy, happy glow. Who knew the other half of the plant had all the good stuff?

Carbomer

Purpose in Formula: Thickener

Don’t let your creams break up with you! Carbomer is the wingman you need to keep your skincare products together. This smooth operator prevents separation, so your formula stays cohesive and doesn’t leave you with a mess. Plus, it’s safe and non-toxic, so you can enjoy your skincare routine worry-free!

Centella Asiatica Extract

Purpose in Formula: Anti-aging

Well, well, well, look who it is! It’s the multi-talented Centella asiatica, here to save your skin from all kinds of trouble! This tropical superstar has been used for centuries in traditional medicine and cooking, but its real claim to fame is its anti-aging, skin-protecting, and hydrating powers. And get this – tigers in the wild have been known to roll in it to help heal their wounds! So, you know it’s got to be good. Whether you’re looking to keep your skin youthful or just want to channel your inner tiger, Centella asiatica has got your back (and your face, and your neck, and your hands…)!

Cetearyl Olivate

Purpose in Formula: Emulsifier

Cetearyl Olivate is the fairy godmother of skincare ingredients. Derived from olive oil, it works tirelessly to hold the formula together and soften your skin like a magic spell. Its secret power? Rapid absorption and a soft, silky finish that will make you feel like royalty. Say goodbye to rough and dull skin, and hello to your happily ever after with Cetearyl Olivate.

Cetyl Alcohol

Purpose in Formula: Thickener, Emulsifier

Cetyl alcohol, the superstar of the show! This naturally occurring ingredient in plants is the perfect multitasker, just like a woman’s brain. It’s like a backstage crew member that helps thicken the formula, make the cream creamy, soften the skin, and even carry active ingredients into the skin! It’s like a jack of all trades, but in a cream!

Cetyl Palmitate

Purpose in Formula: Emollient

Cetyl Palmitate is like a smooth operator for your skin! Made from plants, this ingredient is a fantastic lubricant that helps soften and condition the skin, leaving it feeling baby soft and velvety smooth.

Chamomilla Recutita (Matricaria) Flower Extract

Purpose in Formula: Anti-aging

Oh honey, let me tell you about chamomile! Not only do bees go crazy for it, but your skin will too! This little white flower is packed with flavonoids that work magic to reduce redness and soothe itchiness. But wait, there’s more! Chamomile is a top-notch conditioning agent that will have your skin feeling supple and soothed. 

Citric Acid

Purpose in Formula: Neutralizer

Citric acid has many powers. Not only does it help balance the pH of your skincare products, but it also stabilizes them so they don’t go bad. And that’s not all! It’s a gentle exfoliator that can slough away dead skin cells, leaving you with a fresh, radiant glow. Plus, it’s derived from citrus fruits, so you know it’s got a zesty kick!

Coco-caprylate

Purpose in Formula: Emollient

Coco-caprylaten as the name suggests, comes from coconut. Besides properties which help hold the formula together, it also has the ability to penetrate and repair skin making it softer. Therapist make a fortune trying to do the same for our heads, we can only help the skin though.

Curcuma Longa (Turmeric) Root Extract

Purpose in Formula: Anti-aging

Hey, spice up your skincare game with turmeric! Not only does it even skin tone and reduce dark circles on those hazy mornings, it prevents premature aging and protects against environmental damage. Oh and that fabulous silky matte finish can’t be ignored. It’s getting spicy in here!

D

Dimethicone

Purpose in Formula: Emollient

Dimethicone is a gentle exfoliant providing long-lasting skin-smoothing benefits. It’s derived from natural compounds of sand, sandstone, granite, and quartz! Super mild, super zen.

E

Ethyl Lauroyl Arginate HCI

Purpose in Formula: Preservative

You can have your cake and eat it too with this natural preservative! We’ve combined the superpowers of L-arginine and coconut oil to make sure no icky stuff grows in your skincare. Our formulas are tested after each batch to make sure they’re as clean as a whistle, and we stress test them to ensure they stay that way. We slay at quality control.

F

Fragrance

Purpose in Formula: Scent

Are you ready to get buzzed with our signature wildflower scent? Infused with notes of honey and botanicals, it’ll transport you to a field of wildflowers in no time. It’s like a little jar of sunshine that’ll leave you feeling pampered and smelling bee-autiful all day long. So take a deep breath, unwind, and let the floral magic work its wonders!

Fructose

Purpose in Formula: Prebiotics

Let me tell you about fructose! Not only is it a sweet talker that’ll leave your skin feeling moisturized and soft, but it’s also a real smooth operator when it comes to boosting collagen production. So you can have that firmness and elasticity that’ll make you the envy of all your friends. With fructose, you can have skin that’s both supple and firm, just like a juicy peach.

G

Ganoderma Lucidum (Mushroom) Extract

Purpose in Formula: Anti-aging

Who needs a fountain of youth when you have Reishi – “the mushroom of immortality”! This magical ingredient can’t grant you eternal life, but it does wonders for your skin. Say goodbye to puffiness and fine lines and hello to a youthful, radiant complexion. Mushroom power, activate!

Ginkgo Biloba Leaf Extract

Purpose in Formula: Anti-aging

Because of its anti-inflammatory properties, Ginkgo has been shown to help treat acne, eczema, and many types of skin inflammation. Gingko improves the skin’s sebaceous secretions, improves tissue irrigation, and stimulates cell metabolism. Wishing it could go beyond skin cells…

Glycerin

Purpose in Formula: Humectant

Glycerin is a real multi-tasker, like a boss juggling a dozen things at once! It’s naturally derived from various plants and has been used for centuries as a skin-loving ingredient. Not only does it relieve dryness and refresh the skin, it also softens the surface and helps to maintain the skin’s moisture balance. Trust us, your skin will thank you for bringing this boss into the mix!

Glyceryl Stearate

Purpose in Formula: Emulsifier

Glyceryl Stearate may sound like a mouthful, but it’s really just a fancy way of saying “super smooth skin”! This natural plant-derived ingredient acts as a lubricant to make your skin feel silky soft and slows down water loss to keep it hydrated. It’s like having a bodyguard for your skin’s moisture!

Glycine Soja (Soybean) Protein

Purpose in Formula: Anti-aging

Oh soy-sational! This little bean is a powerhouse of anti-aging goodness! Packed with antioxidants and nutrients, soybean fights off the signs of aging and soothes even the most sensitive of skins. Plus, it stimulates collagen production, giving you that plump, youthful glow that we all crave. So let’s give a round of applause for the mighty soybean extract, the unsung hero of skincare!

H

Hamamelis Virginiana (Witch Hazel) Water

Purpose in Formula: Anti-imflammatory

Witch hazel removes excess oil thanks to its astringent properties. It also reduces inflammation, soothes irritation and itchiness and dries out blemishes.

Helianthus Annuus (Sunflower) Seed Oil

Purpose in Formula: Emollient

Sunflowers love the sun and their properties help our skin fight the effect of the sun! This oil is a powerful antioxidant as well as a natural moisturizing agent, and for those of us who age while still fighting the acne of our teen years, it won’t clog pores!

Honey

Purpose in Formula: Humectant, Anti-aging

Honey is the best, seriously. It has been used for millennia for its cosmetic and medical properties. These little beetches have mastered the transformation of pollen into one of nature’s most potent ingredients. Amongst its many benefits, honey moisturizes deep into the skin, acts as a pore cleanser, gently exfoliates, lightens scars, helps heal sunburn, fights acne and pimples, reverses signs of aging, and adds a youthful natural glow to your complexion. Whoever finds the fountain of youth might just find it’s filled with honey.

Hydrolyzed Rice Protein

Purpose in Formula: Anti-aging

Say hello to rice protein!This little powerhouse helps your skin keep its cool by locking in moisture, making it more supple and less prone to irritation. Think of it as a personal hydration coach for your skin, always keeping it in tip-top shape!

I

Inulin

Purpose in Formula: Prebiotics

Our inulin is like a shield for your skin, sourced from the chicory root and packed with prebiotic fiber. It’s like a VIP pass for the good bacteria to thrive and the bad ones to leave the party. And with its protective barrier, your skin is ready to be the perfect canvas for a masterpiece of health and radiance. Say hello to a balanced microbiome and goodbye to nasty breakouts.

M

Magnesium Aluminum Silicate

Purpose in Formula: Thickener

Magnesium Aluminum Silicate is derived from natural clay and used to thicken our formula, making it easier to apply. It’s a multitasking wonder, giving your skin a velvety matte finish while keeping that greasy feeling at bay. Say goodbye to slick and hello to chic!

Maltodextrin

Purpose in Formula: Delivery

Maltodextrin is the hydration hero we’ve all been waiting for! This natural moisturizer is derived from corn, rice, potato starch, or wheat and is packed with goodness to keep your skin looking and feeling its best. Maltodextrin helps support the Natural Moisturizing Factors in your skin, so your skin stays supple and hydrated, both instantly and over time. It’s like having a hydration squad cheering your skin on from the inside out!

Methyl Gluceth-20

Purpose in Formula: Humectant

Methyl gluceth-20 may have a long name, but it’s got an even longer list of benefits! This powerful humectant is gentle enough for even the most sensitive skin types, and helps to draw in and retain moisture for a hydrated, healthy-looking complexion. Plus, it’s derived from corn glucose, so you can feel good about what you’re putting on your skin.

Musa Sapientum (Banana) Extract

Purpose in Formula: Natural preservative

We went bananas for this ingredient! Bananas are a powerhouse of skin-loving nutrients, but let’s face it – our skin doesn’t always get the love it deserves. So, we added a rich banana extract to our formula to give your skin treatment it deserves. Get ready for softer, hydrated, and more supple skin.

Plus, who knew that bees and bananas had something in common? The pheromone that bees use to attack is similar to the one found in bananas. But don’t worry, we’re using it for good, not evil!

N

Niacinamide

Purpose in Formula: Vitamin B3

Vitamin B3, or niacinamide, is a total game-changer in skincare. It helps prevent your precious skin from drying out and increases the production of keratin, a protein that makes your skin stronger and more resilient. Plus, it’s an anti-aging superstar! Say goodbye to wrinkles and hello to a youthful glow. It’s the “bee’s knees” of skincare ingredients!

P

Palmitoyl Tetrapeptide-7

Purpose in Formula: Anti-aging peptide

Palmitoyl Tetrapeptide-7 is here to save the day! This ingredient may have a fancy name, but its job is simple: it helps reduce redness and inflammation in the skin, leaving you with a calm and happy complexion. Say goodbye to angry skin and hello to radiant skin.

Palmitoyl Tripeptide-1

Purpose in Formula: Anti-aging peptide

Palmitoyl Tripeptide-1 might not be the biggest sibling in the peptide family, but it sure packs a punch! This powerful ingredient can help boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. Plus, it’s a great teammate with its bigger sis, Palmitoyl Tetrapeptide-7, to calm down redness and soothe inflamed skin.

Panthenol

Purpose in Formula: Provitamin B5

Looking for a multi-tasking ingredient that can do it all? Look no further than Provitamin B5, also known as Panthenol. This powerhouse ingredient provides a whopping 7 benefits to the skin, including moisturization, improved barrier function, enhanced elasticity, anti-aging properties, reduced water loss, acne reduction, and inflammation prevention. And the best part? It’s naturally found in a variety of foods, from vegetables to cereal grains to eggs and milk. Say hello to healthy, happy skin!

Polysorbate 20

Purpose in Formula: Emulsifier

Polysorbate 20 may sound like a chemistry experiment, but it’s actually derived from the naturally sweet-smelling sorbitol found in fruits like apples, pears, peaches, and prunes. It’s in our cream to make it feel silky-smooth and oh-so-pleasant on the skin. Plus, with its fruity origins, it smells absolutely divine!

Propanediol

Purpose in Formula: Humectant

Propanediol is like a sweet treat for your skin – it not only hydrates but also helps other ingredients penetrate deeper into your skin. And get this – it’s made from sugar! That’s right, this ingredient is as sweet as it sounds. So let it work its magic and get ready to have skin that’s as smooth as a freshly glazed donut.

Propolis Extract

Purpose in Formula: Anti-pollution, Anti-imflammatory

Propolis is a compound produced by honeybees from natural plant resins to fight infections & bacteria, heal wounds, protect from pollution and UV damage, and create a protective barrier for the hive. At the potent active level we use in our formulas, propolis smooths out wrinkles, neutralizes the damage caused by free radicals and pollution, and supports skin healing. This unique ingredient is made by honeybees with hundreds of natural plant compounds. Can’t mix this ingredient at home! Send thank you notes to your local queen bee in the form of a yard full of dandelions.

Punica Granatum (Pomegranate) Seed Oil

Purpose in Formula: Emollient

Pomegranate seed oil is a true powerhouse ingredient. Not only does it stimulate collagen production and increase skin elasticity, but it also works to reverse skin damage and provides long-lasting moisture without any greasy residue or pore-clogging. Plus, its natural antioxidants protect the skin from environmental stressors, keeping it healthy and glowing. Who knew those tiny pomegranate seeds could be so mighty?

Punica Granatum (Pomegranate) Extract

Purpose in Formula: Anti-aging

Pomegranates are not only delicious but also packed with antioxidants that can benefit the skin. These antioxidants help to protect the skin from harmful UV rays, making it a perfect natural remedy for sun-damaged skin. In addition, pomegranates contain compounds that can help soothe the skin after sun exposure, reducing redness and inflammation. And if you’re struggling with sun-induced hyperpigmentation, pomegranates can come to your rescue by helping to brighten and even out your skin tone.

R

Rosmarinus Officinalis (Rosemary) Leaf Extract

Purpose in Formula: Anti-aging

Here are 6 reasons why rosemary is a must-have ingredient in your skincare routine: It fights acne-causing bacteria, evens out skin tone, smooths fine lines and wrinkles, reduces under-eye bags and puffiness, helps to reduce the appearance of cellulite, and has powerful anti-inflammatory properties to calm and soothe irritated skin. And if that’s not enough, rosemary is a hardy plant that can survive even the toughest winters, so you know it’s a resilient ingredient that can handle anything your skin throws at it!

S

Simmondsia Chinensis (Jojoba) Seed Oil

Purpose in Formula: Emollient

Another wonder of nature, jojoba seeds contain soothing anti-inflammatory agents which have healing properties. This oil hydrates, softens, and smooths the skin while balancing natural oil production which helps reduce acne too! Buzz off zits…

Sodium Benzoate

Purpose in Formula: Preservative

Sodium benzoate is used to ensure the product doesn’t allow growth of microbes. Nobody wants that. As the name implies, this is a salt based preservative. This is used in food preservation and pickeling. Insert funny pickle joke…

Sodium Gluconate

Purpose in Formula: Stablizer

Sodium Gluconate is a total badass – it’s a natural ingredient that pulls double duty like a boss! Not only does it keep our formula fresh by stopping color changes and rancidity, but it also balances out our pH levels and locks in moisture without leaving any greasy residue. It’s like a secret weapon in our skincare arsenal, and we’re not afraid to use it!

Sodium Hyaluronate

Purpose in Formula: Humectant

Oh honey, don’t let the name scare you, sodium hyaluronate is basically the fountain of youth in a bottle! It’s so safe, you could sprinkle it on your cereal and it wouldn’t hurt a fly. This little gem plumps up your skin, smooths out those pesky lines, and keeps you moisturized and glowing all day long. And guess what? It’s already in your body, so why not add a little extra to your face? Get ready to be mistaken for a teenager, because your skin is about to be lit!

Sodium PCA

Purpose in Formula: Humectant

Sodium PCA is like a magnet for moisture – it attracts and locks it in, leaving your skin looking plump and hydrated. And let’s be real, in a world where good luck is hard to come by, at least you can count on having a good skin day thanks to this natural moisturizing factor.

Sorbitan Olivate

Purpose in Formula: Emulsifier

Sorbitan Olivate, derived from olive oil, is the glue that keeps our formula together. And it’s not just any glue – it’s one that makes sure your skin stays hydrated by preventing moisture loss. So you can trust that our product won’t flake out on you like that unreliable ex from your past.

Sorbitan Palmitate

Purpose in Formula: Emulsifier

It’s like trying to mix oil and water – impossible, right? But with sorbitan palmitate, we’ve cracked the code! This ingredient is a game-changer because it allows us to combine both oil-based and water-based actives in one product. So you get the best of both worlds without any separation anxiety.

Stearic Acid

Purpose in Formula: Thickener, Emulsifier

Stearic acid might sound a bit technical, but it’s actually just a fatty acid that can be found in your favorite natural ingredients like cocoa butter and shea butter. It’s like the glue that holds our formula together and makes sure that all the good stuff stays put. You could say it’s like the family member who’s always there to keep everyone in line during a chaotic holiday gathering.

Superoxide Dismutase

Purpose in Formula: Anti-aging

Superoxide Dismutase might not sound natural, but it’s actually found in vegetables like broccoli and cabbage. And in skincare, it’s a superhero antioxidant and anti-aging ingredient that fights against the damage caused by free radicals. That means it can help prevent fine lines, wrinkles, and dark spots. So, listen to your mom and eat your veggies, and let SOD work its magic on your skin!

T

Tetrasodium Glutamate Diacetate

Purpose in Formula: Chelating

Here’s a fun tongue-twister for you: tetrasodium glutamate diacetate. But don’t let the name fool you, this naturally derived ingredient is the secret sauce that keeps our cream stable and fresh until the last drop. No need to worry about it losing its potency or breaking down, we’ve got you covered.

Tocopherol

Purpose in Formula: Vitamin E

Tocopherol, also known as vitamin E, is just the thing your skin needs to stay looking fly. It helps protect your skin from free radicals that can cause damage, and even has some anti-inflammatory benefits. So if you want your skin to be the life of the party, make sure to have some vitamin E by your side.

Tocopheryl Acetate

Purpose in Formula: Vitamin E

DL-Alpha tocopheryl acetate, or Vitamin E Acetate, is the stable form of Vitamin E. It’s commonly used in cosmetic formulations to help protect cell membranes from damage by oxygen free radicals. It can prevent premature aging of the skin caused by environmental aggressions.

W

Water

Purpose in Formula: Carrier

Water may be the most boring ingredient, but it’s also the unsung hero that carries all the other skin-loving ingredients in your favorite products. Without water, those actives and moisturizers would just sit on top of your skin like a bad first date. So let’s give it up for good old H2O!

X

Xanthan Gum

Purpose in Formula: Thickener

Xanthan Gum isn’t just for your food, it’s also a staple in cosmetic formulations. This little ingredient works wonders at thickening up mixtures, making our products easier to apply and leaving your skin feeling silky smooth. Don’t worry, it’s completely safe and won’t leave you feeling sticky or greasy.

Z

Zingiber Officinale (Ginger) Root Extract

Purpose in Formula: Anti-aging

Who knew ginger could do more than spice up your stir-fry? This spicy little root packs a punch when it comes to skincare! It helps reduce signs of aging, flushes out toxins, and evens skin tone. Plus, it’s the perfect addition to your Moscow Mule recipe!

#

2-amino-2-methyl-1-propanol

Purpose in Formula: Neutralizer

Say hello to our secret weapon for skin that’s pHabulous – 2-amino-2-methyl-1-propanol! This magical ingredient helps us adjust the formula to perfectly match your skin’s natural pH, so you can enjoy pHenomenal results.

About That Beetch

We have attitude, we are playful, but we sure as hell aren’t cutting any corners. These products have high levels of powerful active ingredients, designed to give you the best skin possible from a jar. This isn’t your mother’s coldcream, this stuff works.

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